Is getting an Instant customer recall a problem ?? So, how do you get your message across and get people talking about your product?
Well, you needn't get those really big billboards or high tech signages to get the consumer's attention. You need innovative ideas that may be low-tech but still ticks. Just like Papa John's Pizza's ads.
Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in promoting Papa John's Pizza won gold at the recent Cannes International advertising awards in the Lions direct category.
It happens sometimes, you want to order some pizza or Chinese food but you can't remember the delivery number or at times you can't even remember the name of the restaurant or the pizza place.
A similar clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany was launched. A sticker featuring model Eva Padberg, Otto's catalogue and the order number, was attached to the spyhole of thousands of houses around Germany.
Although a pizza guy eternally present at your eyehole peeper is quite creepy,(it is as if you have a stalker or something), but people wouldn't mind the sight of a beautiful model ;-) .
Its Nice, amusing,short - elements of a brilliant ad and youv'e got to admit that it works too. Nice work!
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