Wrigley' s Creating Magic with Coffee Cups

They say "Nothing works better than an ad in your face"...........This LITERALLY(notice Capital ) was the case with the Wrigley's Extra White teeth Whitening Chewing Gum BTL Ad campaign.The BTL involved the development of a round sticker.These cute but scary stickers from Wrigley's chewing gum are placed at the base of Starbucks disposable coffee cups. The beauty of their effect is that they can only be seen when the coffee drinker is swigging away at full sip.

What did it result in ??........Well It resulted in a lot of Surprised faces ,Stolen Cups,amused passers by plus an increased sales during the promotion.

The BTL campaign was not just limited to the Wrigley's chewing gum.In the west where plastic surgery is fast becoming the norm,a similar advertising campaign for Canadian surgery (‘Toronto Plastic Surgery’) was done which made use of Coffee cups for their promotion campaign . Ad agency DDB Canada dreamt up this clever idea – allowing consumers to test-drive a new nose shape while drinking their coffee.

Interesting...... something as cheap as disposable coffee cups can be creatively used to such an extent .Clearly there is more to the campaign than Advertising alone,the experience would surely leave an everlasting impression .....Now that is what you call 'WOW' effect !!