The latest in the world of pop-up retail .............

Now when Retail is coming up in a big way in India. Retailing in the west and other developed parts of the world seems to be leaps and bounds ahead not only in terms of size of retail outlets and distribution capacities but also in terms of innovation and out of the box thinking, rather ‘Out with the Box’ thinking ;-) Don't get what i am saying....Read on.........

From Singapore comes the Venue VBOX, a portable store in a shipping container, which can be set-up temporarily. Any place. Any time. The VBOX enables a brand or company to follow an event they wish to align their brand with, or pop up where consumers least expect it. Tag along with a photography exhibition or set up shop temporarily at a large sporting event. Brands can even showcase items that consumers may not otherwise be able to purchase elsewhere: just fill the VBOX with one-offs or special editions and you'll pull in consumers with the prospect that they'll able to purchase something unique.

The VBOX comes self-contained and equipped with an iMac and iPod HiFi. It's entirely ready to go; all that needs to be done is fill it with enticing products. To date the VBOX has housed collections by some of the fashion world’s most prestigious names: RAF SIMONS (Prada Group) and limited PUMA designer co-labs by Alexander McQueen, Christy Turlington, Mihara Yasuhiro as well as CDs, magazines/books and Motorola phones. Japanese clothing brand UNIQLO used container stores for its recent launch in the United States .

Whether the VBOX is placed in a remote village in Spain, on a beach in California or on the ski slopes of Canada or may be on a road side lawn in a manhattan suburb it's a refreshing way to inject fun and excitement into a brand and win over a swag full of new consumers.