Was surfing the net when i came across this advertising campaign for Accessorize (a ladies accessories store in Switzerland and U.K).This would qualify as a piece of Guerilla marketing (minimum costs for maximum impact). Though the effectiveness of the campaign cannot be guaged(as to how many people exposed to the ad actually go ahead and make a purchase), but it is something which is definitely hard to miss.

Created by Saatchi & Saatchi Simko, giant necklaces adorn the streets creating barriers across steps and between bollards, with appropriately scaled-up swing tags attached promoting the website details.

I checked up the Accessorize website too.Would say a good idea in theory, unfortunately let down by the very poor website. But it does at least give information on the six stores in Switzerland, and links to the UK site (click to open the link)which is far more impressive.