As part of their "Let Your Tongue Travel" campaign,Haagen-Dazs and the Austrian Postal Service had launched a series of ice-cream flavored stamps. These infuse flavors like Cookies & Cream, Macadamia Nut Brittle and Strawberry Cheesecake into the adhesive on the back. As you lick the stamp, you actually taste the flavor! Consumers get a book of stamps for every 10 scoops of ice cream purchased.
Now thats what i call a "WOW" effect,linking two completely separate entities 'STAMPS' and 'ICE CREAMS' and marketing the brand in an extraordinary way.Not only will this impact the consumers minds but will certainly leave behind happy consumers with a few sweetened taste buds !!
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